Optimizing your website for conversion rates can have a massive effect on your bottom line, and top businesses are using it to ensure they perform at their financial peak.
The purpose of our conversion rate optimization training guide (CRO) is to help you do better marketing by understanding customers better and using that to increase conversions and ultimately increasing profits.
Conversion rate optimization best practices are examples of strategies implemented by other businesses that achieved increased conversions on their sites. While these strategies proved successful for a particular business, no two businesses are the same, and they might now work for yours. They should serve merely as a guide and starting point for developing your own successful conversion rate optimization strategies.
This multi-part course on CRO best practices is designed to help guide you through this process.
In Part 2 we looked at how web forms can be optimized to gather data more effectively, we explored the impact of ‘The Fold’, copywriting and what visitors see (and actually read) on your site, and how to use call-to-action buttons to guide potential customers along the route towards conversion.