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Godwin Terhemba Apegba
I help global B2B teams get more from their marketing technology. For over seven years I have built, integrated and scaled Marketo, Salesforce and AEM programs for brands such as DHL Express, KION Group and Ericsson.
About Me
Marketing Automation & MarTech Specialist
I am a MarTech and digital marketing specialist with more than seven years of experience designing and running marketing automation for B2B companies in logistics, manufacturing, telecommunications and building materials. Today I am the Global Marketing Automation & Tools Specialist at DHL Express, where I look after the marketing technology used by regional teams around the world.
My work sits where marketing, data and IT meet: lead lifecycle and scoring strategy, CRM integrations, campaign QA, and the training that lets teams launch campaigns on their own. I keep my certifications current so the solutions I deliver follow the latest industry practice.
Let’s connect and explore how I can contribute to your organisation’s growth.
- Godwin T. Apegba
- hello@godwinapegba.com
- Germany
- +49 155 66086687
7+
Years in MarTech
5
Global brands served
100+
Webinar campaigns delivered
40%
Faster campaign deployment
My Resume
Experience & Education
Experience
Global Marketing Automation & Tools Specialist
DHL EXPRESS, BONN (2025 - PRESENT)
Global MarTech point of contact for regional marketing teams. I manage and optimise the Adobe stack (Marketo, AEM, Analytics), Sprinklr and Similarweb, work with vendors on fixes and enhancements, and lead onboarding with IT and marketing operations.
Tools: Marketo, MS Dynamics, AEM, Sprinklr, Jira, REST API
Senior Marketing Automation Consultant
KION GROUP, FRANKFURT (2024 - 2025)
Cut campaign errors and duplicate leads by more than 30% with structured QA and data normalisation in Marketo. Built webhook and REST API integrations with Salesforce, and made campaign deployment 40% faster with standard templates and playbooks.
Tools: Marketo, Salesforce, Cvent, ON24, Postman, SAP CI
Senior M&C Marketing Automation Expert
ERICSSON, BUDAPEST (2021 - 2024)
Designed campaign pathways that move prospects to sales-ready status, aligned workflows with lead scoring, and served as the team’s go-to Marketo expert. Built closed-loop reporting on program and channel performance.
Tools: Marketo, Salesforce, Demandbase, Bizible, Splash, ON24
Consultant, Marketing Automation (Pardot)
UPONOR, FRANKFURT (2022 - 2023)
Built personalised email templates and dynamic landing pages, set up sender profiles and test sends, and presented campaign reports and send plans to stakeholders.
Tools: Pardot, Engagement Studio, Salesforce
Marketing Automation Specialist
GENPACT, BUDAPEST (2019 - 2021)
Ran more than 100 ON24 webinar campaigns as the main contact for ON24 and Marketo sync. Applied behavioural segmentation and produced daily campaign performance reports.
Tools: Marketo, Pardot, ON24, GoToWebinar, GoodData
Education & Certification
M.Sc. Marketing and Communications
ROME BUSINESS SCHOOL, ITALY
Also: M.Sc. International Human Resources, Rome Business School
B.Sc. Ed. Economics
USMANU DANFODIYO UNIVERSITY, SOKOTO, NIGERIA
Bachelor of Science in Education, Economics
Marketo Certified Expert
Adobe (2020)
Adobe Marketo Engage
My Services
How I can help your marketing team
Marketing Automation
- Marketo, Pardot, Eloqua & HubSpot
- Setup, migration & daily running
- Nurture programs & scoring models
CRM & Integrations
- Salesforce & MS Dynamics sync
- Custom webhooks & REST APIs
- Data flows without manual work
Email Marketing
- Templates & personalisation
- Deliverability
- A/B testing
Events & Webinars
- ON24 & Cvent
- Zoom, Splash & GoToWebinar
- Clean registration data
Data & Enablement
- Lead lifecycle & segmentation
- Data hygiene
- Playbooks & team training
Web & Creative Design
- WordPress & AEM pages
- Landing pages
- Branding & graphics
Have a MarTech challenge? Let's talk.
hello@godwinapegba.com
FAQS
Have any questions?
Marketing automation strategy and implementation, CRM integration, campaign and event operations, lead management and reporting, plus web and creative design for campaigns.
We start with a short discovery call to agree goals and scope. I then share a plan and timeline, keep you updated with regular check-ins, and finish with documentation and a handover session so your team can run things on its own.
Terms are agreed before work starts, usually a deposit followed by milestone invoices. I accept bank transfer and PayPal, and every payment comes with an invoice and receipt.
Testimonials
What colleagues and clients say
My Price
How Much I Charge?
Contact
Let's talk about your next project
Start a conversation
Tell me about your marketing stack, your goals or the challenge in front of you. Every message comes straight to me.